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The stand design aims to balance the visual identity of three brands, maintaining both aesthetic and functional coherence within the space.
With a 60 m² surface, the stand opens on three sides and features an opaque back wall that provides visual support and storage space. Each brand’s area is distinguished through the use of color, creating clear individual identities within a unified whole.
Color serves as the main tool to differentiate the three brand universes, while metal grids filter light and shadow, creating transparency and reinforcing the sense of continuity between distinct identities.